Investment Criteria
What we look for in a Venture
Passionate, strong and commercially minded founders with a proven track record and sector expertise.
A SaaS (vertical and horizontal) based business.
A business at an inflection point in terms of revenues and on track for high double digit profit margins.
Existing paying blue / chip equivalent recurring costumers.
Strategic Product fit with the Middle East.
Domain leaders with category-defining products.
Positive unit economics, e.g. CAC, Payback periods, LTV, Revenue stickiness and sustainability.
Investment stage at around Series A.
Highly scalable business models with a technology applicable to other verticals.
Potential for Follow-on Rounds.